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Mr. Das is President – Packaged Beverages (India & South Asia). Prior to this, he was Senior Vice President – Packaged Beverages, India where he played a key role in strengthening the core Tata Tea brand and sub-brands. In his tenure, he was instrumental in creating a hyper-local brand positioning for Tata Tea’s diverse brand portfolio and formulating the marketing strategy for Tata Coffee Grand.Mr. Das joined Tata Consumer Products in 2017 after a brief stint with Ola. He has over 20 years of experience in the FMCG industry having worked in India, Africa and other International markets. Prior to joining Tata Consumer Products, he has held senior marketing roles across leading FMCG companies like Marico, Pepsico, GSK Consumer and has worked on iconic brands such as 7Up, Boost, Horlicks amongst others. His interest areas include driving innovations in digital, creating iconic brands and delivering purpose-led growth.Mr. Das joined Tata Consumer Products in 2017 after a brief stint with Ola. He has over 20 years of experience in the FMCG industry having worked in India, Africa and other International markets. Prior to joining Tata Consumer Products, he has held senior marketing roles across leading FMCG companies like Marico, Pepsico, GSK Consumer and has worked on iconic brands such as 7Up, Boost, Horlicks amongst others. His interest areas include driving innovations in digital, creating iconic brands and delivering purpose-led growth.