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Graeme Karavis is an accomplished executive with extensive experience in the consumer goods and beverages sector. Currently serving as Group Managing Director at Hallmark UK & Ireland since April 2023, Karavis previously held the position of Managing Director UK&I at Tata Consumer Products, overseeing full P&L and cross-functional ownership for the UK business since April 2014. Prior roles include Sales Director at Premier Foods, Business Unit Director for Tesco and Sainsbury's at Coca-Cola Enterprises, and European Sales Implementation Director at Coca-Cola Enterprises, showcasing a strong track record in sales and marketing. Karavis holds a Marketing Institute Diploma from CIM and a Post Graduate Diploma in Marketing from the University of the West of England.