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Nirali Shah has a diverse work experience in various roles related to social media and brand engagement. Nirali is currently working at Tata CLiQ as the Head of Social Media and Brand Engagement, a position they have held since April 2022. Prior to this, they worked as a Marketing Manager in the same department at Tata CLiQ from December 2021 to March 2022. Before joining Tata CLiQ, Nirali worked at Entropia, a part of Accenture, as a Digital Strategy Manager from November 2019 to November 2021. Nirali also worked as a Social Media Manager at Tata CLiQ from September 2017 to August 2019. In addition, they gained experience in social media management at Housing.com from November 2015 to October 2017 and worked as a Management Trainee in Brand Marketing at Flipkart for a brief period from July 2015 to November 2015. Nirali's early career began as a Research Analyst at Nielsen Company from May 2011 to July 2012, where they primarily focused on concept screening, sales forecasts, training, and process improvement.

Nirali Shah completed their Master of Business Administration (MBA) in Marketing from Symbiosis Centre For Management and Human Resource Development, during the period of 2013 to 2015. Prior to that, they earned a Bachelor of Management Studies (BMS) degree from Mithibai College of Arts Chauhan Institute of Science and Amrutben Jivanlal College of Commerce and Economics between 2008 and 2011. Additionally, they obtained a Google Ads Search Certification from Google.