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Zohar Rotem is a Digital & Experience Manager at TASC Consulting & Capital, with a professional trajectory that includes roles as CX Associate and CX Specialist. Previously, Zohar worked as a Research Assistant at JDC (The Joint) ASHALIM and a Marketing Research Assistant at Ben-Gurion University of the Negev, specializing in UX research, survey creation, and content for digital marketing. Zohar's early career includes positions at Maya gcc., the Israel Defense Forces in behavioral science research, and as a Teaching Assistant in cognitive science. Zohar holds a Master's degree in Social Psychology and Data Science from Ben-Gurion University, a Bachelor's degree in Psychology and Cognitive Science, and a diploma in Positive Psychology. Additionally, Zohar studied UX/UI Design at BEX College.