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Oliver Merlöv started their work experience as the Co-founder and Product Director of Brimstone, a software development company. Oliver played a key role in developing software for Competitive Intelligence and CRM, earning the "Global Innovation Award" by Microsoft twice for their vertical solution for the Pharmaceutical industry. Oliver grew the company from 4 to over 20 employees, built a strong development team, and project managed 15+ customer integration projects. Oliver was also actively involved in promoting the company and its product through PR, seminars, and trade shows. In 2009, Oliver joined Massive Entertainment as a Producer, where they worked until 2020. Oliver then became the Chief Operating Officer at Tarsier Studios.

Oliver Merlöv has studied Research Policy at Lund University. Additionally, they have pursued studies in Öresundsregionens Utveckling at Malmö University. No specific information regarding the start or end years of their education is provided.