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Vamsee Krishna Kosuru

Senior Marketing Campaign Analyst at Targetbase Marketing, Inc.

Vamsee Krishna Kosuru began their career in 2013 as an Application Developer at IBM, where they worked on extracting and migrating data from HR systems into ADP. Vamsee Krishna also gathered requirements and implemented changes into the project. From 2016 to 2019, they worked as a Software Application Engineer at Centene Corporation, where they focused on creating workflows and campaigns using Adobe Campaign Manager and collaborated with stakeholders to define segmentation groups. In 2016, they interned as a Business Intelligence Analyst at Greater Buffalo United Accountable Healthcare Network (GBUAHN) Health Home, where they built visualizations in Tableau and integrated data from multiple systems. Currently, they are working as a Senior Campaign Support Analyst at Targetbase, where they collaborate with marketing stakeholders to build highly targeted cross-channel segmentation using Adobe Campaign and Salesforce Marketing Cloud.

Vamsee Krishna Kosuru completed their education in a chronological manner. Vamsee Krishna obtained a Bachelor's degree in Electronics & Communications from Jawaharlal Nehru Technological University from 2007 to 2011. Following this, they pursued a Master's degree in Communication Systems from the College of Engineering, Guindy between 2011 and 2013. Later, they completed another Master's degree, this time in Management Information Systems, from the University at Buffalo School of Management, The State University of New York, which took place from 2015 to 2016.

In addition to their formal education, Vamsee Krishna Kosuru also acquired several certifications to enhance their skills and expertise. Notably, they obtained the Salesforce Certified Marketing Cloud Email Specialist certification from Salesforce in September 2022. In May 2019, they became an Adobe Certified Expert - Adobe Campaign Classic Developer. Prior to that, they completed a course on Implementing ETL with SQL Server Integration Services from edX in March 2017. Furthermore, they achieved the Lean Six Sigma Green Belt certification from the University at Buffalo (UB) in April 2016. Earlier on, in December 2013, they obtained the Oracle Database: Introduction to SQL certification from Oracle, and in December 2010, they became an IBM Certified Database Associate.

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