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Shannon Kelly has extensive experience in account management and client service. Shannon started their career at CMS Inc. in 1991, where they worked as a Sr. Account Analyst for five years. In 1996, they joined Harris Teeter, Inc. as a Promotions Coordinator. After a brief stint at Ivie & Associates, Inc. as a Supervisor Database Marketing, they joined Targetbase in 1997 as an Account Director. At Targetbase, they pioneered the role of on-site CRM specialist and implemented company-wide CRM strategies. Shannon also developed targeted, multi-channel marketing campaigns using strategic marketing principles and consumer insights. Shannon then moved to Javelin Direct in 2007, where they served as a Senior Director, Client Service. Shannon joined Meredith Integrated Marketing in 2010 as an Account Director and later moved to Targetbase in 2012 as a Group Account Director.

The education history for Shannon Kelly begins at the Wilbur O. and Ann Powers College of Business at Clemson University, where they pursued a Bachelor of Science (B.S) degree in Marketing. Following this, Shannon went on to attend the University of Southern California, where they obtained a Master of Arts (M.A) degree in Communication Management. The specific start and end years for both degrees are not provided.