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Luca Di Pietro is the founder and CEO of Tarallucci e Vino since July 2001. Luca is also a board member at Union Square Partnership starting from November 2023. Additionally, they hold a position on the Member Board of Directors at the New York State Restaurant Association since January 2023. Luca Di Pietro is the co-founder of Feed the Frontlines since March 2020. Previously, they worked as the vice president at Danesi Caffe' USA from May 1999 to February 2007, and as an area sales manager at Lavazza USA from April 1995 to May 1999.

Luca Di Pietro attended Università di Bologna from 1988 to 1994, where they pursued a degree in business administration with a focus on Business Administration and Management, General. Luca also has a connection with Alma Mater Studiorum – Università di Bologna, although specific details about their time there are not available.