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Payal Dass serves as the Communications Manager at Tara Jewels Limited since January 2011, where responsibilities include managing communications and executing PR campaigns. Prior experience entails working as an Associate II at Genesis Burson Marsteller from July 2008 to July 2010, focusing on developing annual PR strategies, executing media outreach, drafting communications, and assisting in crisis communication and new business pitches. Prior to that, Payal held the position of Business Development Executive at Times Internet Limited from April 2006 to June 2008, where efforts were directed towards marketing and promoting talent.