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Fernando Reyes is a seasoned executive with extensive experience in sales, strategy, and performance management within the digital marketing and advertising sectors. Currently serving as VP Sales & Strategy for South America at TAPTAP Digital since August 2021, Fernando previously held key leadership roles, including Data and Performance Director at Digitas Colombia and Chief Operations Officer at Amnet Programmatic Experts under Dentsu Aegis Network. With a strong background in digital strategies and business development, Fernando has successfully led teams and initiatives aimed at driving revenue and enhancing client relationships across various organizations, including RedMas and EL TIEMPO Casa Editorial. Fernando holds a degree in Systems Engineering from Universidad El Bosque.