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Álvaro Mayol Garrido is a seasoned professional with extensive experience in technology and product management. Currently serving as Partner and Global General Manager at Taptap Digital since 2014, Álvaro has played a crucial role in defining and executing the company's technical and product strategy, particularly for the Sonata Mobile Engagement Platform. In addition to this role, Álvaro holds the position of VP of Product Management at IAB Spain, where responsibilities include teaching master classes in Programmatic Advertising. Previous experience includes leadership roles at WPP as Head of Tech Solutions, managing IT and tech projects, and Indra, where Álvaro worked as a System Engineer on military communications for the ESSOR Programme. Educational qualifications include a Master's degree in Communications from the Illinois Institute of Technology and a degree in Telecommunications Engineering from Universidad Politécnica de Madrid.