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Terry Freedlander is an accomplished marketing executive with extensive experience in strategic marketing and account management. Currently serving as the Vice President/Account Director at Taproot Foundation since August 2009, Terry leads a team focused on key messaging and branding strategies for Long Beach Day Nursery. As a consultant since July 2003, Terry has provided insights in market analysis, media management, and direct response marketing. Previous roles include Vice President of Advertising at LowerMyBills, where a new direct response channel was launched, and Senior Vice President of Marketing at Experian Consumer Direct, where P&L accountability was held for a significant portion of membership product sales. Additional experience includes marketing leadership positions at PacifiCare and HNTB, complemented by an MBA from The University of Chicago Booth School of Business and degrees from Northeastern University and Wells College.