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Pooranan Balasubramanian has worked in the eCommerce industry since 2000. pooranan began their career at Karna Global Technologies as a Solution Consultant and then moved to HP in 2004 as a Sr eCommerce Program Manager. From 2011 to 2012, they were the Customer Experience Manager -eCommerce at RS Components, where they focused on enhancing customer experience of RS Asia pacific websites. In 2012, they joined SP eCommerce as CTO and then moved to tapouts in 2022 in the same role. Since 2017, they have been the CTO at Codem Inc., where they have been leading the mission to create globally scalable enterprise eCommerce applications for customers.

Pooranan Balasubramanian obtained an MBA in Marketing from the National Institute of Technology, Tiruchirappalli between 1994 and 1996. pooranan also attended A.V.H.S.S. In October 2018, they obtained an Adobe Certified Expert-Magento Commerce Business Practitioner certification from Adobe.