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Jatin Mittal

Head Of User Acquistion at TapNation

Jatin Mittal has a proven track record of success in user acquisition, engagement, and retention. Jatin has worked in a variety of roles, starting in 2016 as a Charity Volunteer for UNICEF and Insight Weekend for M&G Investments. In 2017, they worked as a Classroom Assistant at St Johns Ellel A to E Primary School and International Officer for Lancaster University Students' Union. In 2019, they founded ScndnvnStudio, where they virtually managed operations in over 30 countries and grew customer retention by 35%, reduced bounce rate by 42%, and improved user engagement. In 2020, they were a User Acquisition and Monetization Assistant for Homa Games, and in 2021 they are a User Acquistion Team Lead and User Acquisition and Monetisation Manager for TapNation. In these roles, they have achieved success in boosting user acquisition by enhancing game performance and engagement, and they have setup 360 degree marketing plans dedicated to different launch phases. Jatin has attained knowledge of mobile app growth strategy and user acquisition ad networks, and they have performed deep dive reporting on main user cohorts to make data-driven campaign optimisations.

Jatin Mittal completed a Bachelor's degree in Business Studies from Lancaster University between 2015 and 2018. In 2017, they also completed a Bachelor's degree in Business Administration and Management, General from HEC Montréal. In 2019, they completed a Master's degree in Digital Marketing and Data Science from emlyon business school. In 2020, they completed a Distance Learning course in Artificial Intelligence Strategy from UC Berkeley School of Information. In addition to these degrees, they have obtained numerous certifications from institutions such as Snap Inc., Udemy, University of Virginia, DataCamp, SuperDataScience, LinkedIn, and Google.

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