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Genna Mordaga is a seasoned professional in search marketing with extensive experience in both paid and organic search strategies. Currently serving as Senior Director of Search & Feeds at Tapestry since March 2021, Genna has progressed through various roles including Director of Paid Search and Product Feeds, as well as Director of Paid Search. Prior experience includes Senior Manager of Search at Bayer, where responsibilities encompassed paid, organic, and eCommerce/Retail search. Genna's career also features managerial positions at Razorfish and Neo@Ogilvy, along with an early role as an SEM Intern at Direct Agents. An educational background from the University of Delaware culminated in a Bachelor of Science degree in Sport Management.