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Shoaib Shahbaz is an experienced professional in sales and distribution strategy, currently serving as National Manager - Distribution Strategy & Sales Capability at Tapal Tea (Pvt.) Ltd. since July 2021, after holding the position of Regional Trade Marketing Manager. Prior experience includes a tenure at Philip Morris International from April 2015 to June 2021, where roles included Regional Sales Manager and Trade Marketing Specialist, with a focus on enhancing visibility and generating demand in retail and wholesale channels. Shoaib also contributed as Area Manager, managing a substantial team and territory in Karachi. Earlier experience includes working as a Business Analyst & Project Lead at Sidat Hyder Morshed Associates and as Key Account Manager at TradeKey. Education includes a Master of Business Administration (MBA) in Marketing from the Institute of Business Management, completed in 2016.