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Samar has around 20 years of rich & diversified experience in the FMCG industry, having worked on progressive brands in Pakistan, Arabian Peninsula, India & Africa. He launched his career in Pakistan with Procter & Gamble in 1998 and held various leadership positions within P&G. During his tenure with P&G he led giant global brands such as Ariel, Pampers, Gillette, Head & Shoulders and Pantene in his area of responsibility. His last role before joining Tapal Tea was Commercial Leader & Brands Director – Hair Care, Shave Care, Feminine Care, Oral Care, Beauty Care – Arabian Peninsula at Procter & Gamble based out of Dubai, UAE.