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Rick Borucki

Manager Shopping PLA at TAP Automotive Holdings, LLC

Rick Borucki is an accomplished marketing professional with extensive experience in various leadership roles within the industry. Currently serving as the Manager of Shopping PLA at Transamerican Auto Parts since 2017, Rick has previously held significant positions including Director of Online Marketing at DreamHost, where operations were orchestrated to enhance search marketing programs, and Director of Marketing at SOS Online Backup, focusing on ROI optimization through successful SEO initiatives. In other roles, Rick has demonstrated expertise in driving revenue growth, managing marketing strategies, and overseeing merchandising efforts across various organizations including Linkyo, IHS-Online, RWC, and PC Mall, Inc., where innovative customer segmentation strategies were implemented. Rick holds a BA in Marketing and Communications from Western Michigan University.

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