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Shelley Steigerwald is a seasoned marketing consultant and content creator with extensive experience in strategic marketing, branding, and product positioning across various industries. Currently operating a boutique marketing practice at Tandem Marketing + Consulting since 2012, Shelley has worked with startups and enterprise teams to drive growth in revenue and organizational maturity. Previous roles include Senior Director of Product Marketing at Eleius Marketing, Co-Founder and Product Owner at Streetparkd, and project management consultant at Consensus Interactive. Early career accomplishments include managing consumer engagement campaigns for Virgin Pulse and brand positioning for Harvard Business Publishing, complemented by analytical experience as a Data Analyst at Cardinal Health. Shelley holds an MBA from Babson F.W. Olin Graduate School of Business and a BA in Corporate Communications from Susquehanna University.