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Aric Annear has a range of experience in ecommerce advertising and content production. Currently, they serve as the Director of Advertising at TANA Sales & Marketing, LLC, where they lead the advertising services for their ecommerce platform, managing PPC and programmatic media programs on major retailer sites. In this role, they are involved in all aspects of the business strategy, team management, tools development, and client program work. Prior to this, Aric worked as the Director of Retail Media & Marketplace Advertising at CommerceHub from 2019 to 2022. Before that, they served as the Group Director of Ecommerce at The Integer Group in 2019. From 2016 to 2018, Aric held the position of Director of Ecommerce Content & Retail Media at Marketplace Ignition, where they also worked as a Senior Ecommerce Consultant from 2015 to 2016. Aric started their career as a Freelance Ecommerce Content and Marketing Producer, specializing in Amazon, from 2014 to 2015. Before that, they worked as an Amazon Account Manager at Vendor Velocity from 2012 to 2014, and as a Site Merchandiser/Content Manager at Amazon from 2006 to 2012.

Aric Annear earned a Bachelor of Arts degree in English Language and Literature from The University of Tennessee at Chattanooga, where they studied from 2000 to 2004. Aric then pursued further education at Vermont College of Fine Arts (VCFA) from 2004 to 2006, completing a Master of Fine Arts degree in Poetry.