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Alan Perez is a seasoned marketing professional with extensive experience in digital marketing and communications. Currently serving as Digital Marketing Leader at Maderarte Industrial since May 2018, Alan specializes in targeting potential customers across all funnel levels and managing the digital budget. Previously, as an SEO copywriter, responsibilities included designing SEO strategies for e-commerce and managing email marketing efforts. Prior to Maderarte, Alan held roles such as Marketing Communications Specialist and Marketing Executive at i3 Inspecciones Industriales Inteligentes, focusing on branding, lead generation, and social media strategy. Earlier experience includes serving as a Staff Writer at M.R. Entertainment, contributing to the creation of a cable TV show. Alan holds a Master in Marketing from EGADE Business School and a Bachelor in Communications from Tecnológico de Monterrey.