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Baset Abdulwahed is a seasoned professional in UI/UX design and management, currently serving as the Manager and Head of the UI/UX Delivery Unit at TAM since September 2019. With a focus on product ownership for the TAM Website builder and TAM CMS, Baset oversees UX delivery for high-profile accounts such as the Ministry of Culture, Green Riyadh, and the Saudi Tourism Authority. Prior experience includes roles as Art Director at 77 Media and Senior Designer at eDesign, where Baset developed interface designs and managed projects through to development and quality assurance. Additional experience includes positions at OgilvyOne Worldwide, tam Development LLC, TBWA\Raad, and eDesign - Koein. Baset holds a Certificate in User Experience from the Nielsen Norman Group and a Bachelor of Business Administration from Sikkim Manipal University.