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A journey of over two decades in the world of Media Insights, LV & his team pioneered a range of Audience understanding information for the Media industry. He is today one of the most experienced and competent professionals in the Media Research arena. His contribution to the growth and understanding of data analytics for Programming & Marketing of Media Brands has significantly helped the blossoming of TV Media Industry in India. His vision is characterized by the belief that all harmonious research work will spark new insights that are bound to deliver ROI for businesses. He has been a speaker at Global Media Research Forums of ESOMAR & ARF and continues to be a Visiting Faculty in leading B-Schools across India. He is also a Strategic Advisor & Board member of a new Digital Startup. In the new age of IOT, VR & AI, his new vision for TAM is to become the Data Monetization company, with more focus on Hyper Local CI (Consumer Intelligence).

TAM has constantly underlined the importance of Intelligence from Audience Behavior & AIS data sets as a core delivery in a fast changing Media landscape. His objective is to amalgamate years of knowledge in the dissection of Video content consumption data powered by TAM's cutting edge technology. This will create a revolutionary process for dissemination of well targeted messages in Digital & TV Platforms and deliver Superior Experience and ROI to Advertisers & Platform Owners.