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Riikka Hirsimäki is an experienced business director at Taloushallintoliitto, leading initiatives focused on educating accounting professionals and publishing high-quality content, including Finland's premier magazine for the sector, Tilisanomat. With a robust background in marketing and communications, Riikka has successfully overseen comprehensive rebranding efforts, enhanced member engagement through strategic communications, and managed publication processes that establish the organization's thought leadership. Prior roles include franchise coordination and marketing responsibilities at Talousverkko, consultancy at Gutta Oy, and new business development at Finpro, coupled with a strong academic foundation with a Master’s and Bachelor’s degree in Economics and Business Administration from Oulu Business School.