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Adam Ricco is an accomplished CEO of Critical Future since November 2014, where the company excels as a trusted strategy and technology consultancy for leading global brands. In addition to this role, Adam has authored several influential books, including "The AI Age," recognized as the "best book on AI ever written," and "The Art of Selling Yourself," which gained accolades as one of the Top 10 Best Business Books of the Year. Adam also serves as a lecturer in AI at ESCP Business School and is an active speaker for the All-Party Parliamentary Group on Artificial Intelligence, providing expert advice on AI's potential in combating Covid-19. Other notable roles include co-founding Talmix and participating on the Artificial Intelligence Advisory Board at the Abu Dhabi School of Management, as well as guest lecturing at Università degli Studi di Milano. Adam Ricco's diverse experience showcases a significant impact on both educational and business sectors through a strong focus on artificial intelligence and strategic consultancy.