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Pietro Riva is an experienced professional with a strong background in digitalization project coordination and pharmaceutical sales. Currently serving as the Digitalization Project Coordinator and Trainer at TALLY WEiJL since July 2017, Pietro oversees omnichannel and digital development projects while managing requests for new digital implementations. Prior to this role, Pietro was the Scientific and Sales Coordinator at Natur Srl, responsible for the development of new products, marketing strategies, and commercial implementation across multiple Italian regions. Previous positions include Pharmaceutical Sales Representative at SPRIM and Scharper S.p.A., and a pharmacist at Farmacia Vannini. Pietro holds a Degree in Pharmaceutical Chemistry and Technology from Università degli Studi di Milano.