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Jemima Rodwell is an experienced Apparel Graphic Designer with a strong background in print and graphic design, currently freelancing for TALLY WEiJL since January 2020. As the founder and designer of The Mermaid Effect since March 2019, Jemima combines entrepreneurship with design expertise. Previous roles include Mens & Boyswear Designer at Simple Approach, Senior Ladieswear Graphic & Print Designer at boohoo.com, and Print & Graphics Designer at H&M. Early career experiences also encompass positions at Visage, CREATIVE DESIGN INDUSTRIES LIMITED, and Perion Designs, along with a print design placement at JRC Imports LTD. Jemima holds a degree in Printed Textiles and Surface Pattern Design from Leeds College of Art as well as a foundation degree in Fashion & Textiles from Swansea Metropolitan University.