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Jeff Pruitt has been in the business world for over two decades now. Jeff started their journey at Arthur Andersen where they spent six years in the Audit and Finance divisions. Here, they learned a lot about the different aspects of businesses and how they operate. After Arthur Andersen, Pruitt joined iCrossing as the Chief Financial Officer and Director of Business Development. In this role, they were responsible for managing iCrossing's corporate partnerships and determining how to best use partner information to create solutions for iCrossing's clients. Jeff eventually rose through the ranks to become President of iCrossing before leaving the company in 2009. Pruitt then joined Tallwave, where they are currently the CEO. Under their leadership, Tallwave has become a successful company that provides innovative solutions to businesses across different industries.

Jeff Pruitt has a Bachelor of Science in Accountancy from Arizona State University.

Some individuals on their team include Ed Borromeo - President, Angeline Dawson - Director, Program Management, and Jen Bonfilio - VP, People.