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Bradley Beach is a seasoned design professional with extensive experience in user experience design and innovation. Currently serving as Vice President of Design & Innovation at Tallwave since November 2021, Bradley previously held the position of Senior Director of Product Design & Innovation. At VMLY&R from April 2013 to November 2021, Bradley directed user experience initiatives and led cross-functional design teams to tackle complex brand challenges. Earlier roles include Senior User Experience Designer at USAA, where member-centric design and strategic development were emphasized, and Senior Web Designer at Bass Pro Shops, focusing on interactive design and usability. The career journey began at PlattForm as an Interactive Web Developer and Web Designer, contributing to numerous projects and guiding client relationships. Bradley holds a Bachelor of Science in Management Information Systems from Kansas State University, obtained in 2002.