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Arti Babbar currently serves as the Sales and Marketing Director at TalkTalk, overseeing new customer acquisition, retention, and channel trading strategies while driving brand awareness. Previous experience includes roles such as Vice President of Planning & Performance at Sky Deutschland GmbH and Director of Trading at NOW TV. Arti has also held various leadership positions at Sky, BT, British Gas, Calor Gas Ltd, and Homeserve, focusing on trading performance, customer acquisition, and product management. Arti holds a First Class Honours degree in BSc Marketing from Aston University, completed in 2009.