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Miira Leinonen has over ten years of work experience in marketing and sales. Miira began their career in 2011 as a Salesperson at Change of Scandinavia. In 2014, they worked as a Marketing Trainee and Marketing Coordinator at adidas group, and as an Application Advisor at the Finnish National Board of Education. In 2016, they became the Chief Marketing Officer (CMO) at TalentAdore, where they were responsible for marketing and communications. Her work included developing marketing strategies, creating content, managing social media and paid ads, and organizing events and PR. In 2017, they co-founded and organized the Tech x Marketing Network, the largest community of tech marketing professionals in Finland. In 2019, they became a Digital Marketing Consultant at Vidalico Digital, helping customers to grow their business with content marketing and social media. In 2022, they began working as a Marketing Consultant at Intelligent Employment.

Miira Leinonen has an extensive educational background. Miira completed their high school education at Viikki Teacher Training School of the University of Helsinki in 2010. Miira then went on to pursue a Bachelor's Degree in Marketing at Haaga-Helia University of Applied Sciences from 2011 to 2015. In 2013, they also obtained a Master's Degree in International Marketing from ESCE - École supérieure de commerce extérieur. In 2015, Miira completed their Master's Degree in Marketing from the University of Jyväskylä. Additionally, Miira has obtained various certifications, including The Elements of AI from the University of Helsinki in 2021, Growth Hacking Crash Course from Growth Tribe Academy in 2020, Marketing and Customer Relationship Leadership from Intotalo in 2018, Google Analytics from Udemy in 2018, International Coaching Certification from World Coaching Organization Finland in 2018, SEO: Google Traffic & Wordpress SEO from Udemy in 2018, Content Marketing: Blogs from LinkedIn in 2016, and Inbound Certification from HubSpot in 2016.