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Filipe Macedo has been working in the professional world since 2008. In 2008, they began their career as an IT Advisory Trainee at KPMG Portugal. In 2009, they moved to Match Attack as a Public Relations and Event Management professional. In 2010, they joined comOn Group, where they held the roles of Account Executive, Head of Social Media, Creative Strategist, and Chief Marketing Officer. In 2021, they became a CMO & Co-founder at Talent Protocol, a Marketing Advisor, a Startup Mentor at Casa do Impacto, and a Startup Mentor at Startup Lisboa.

Filipe Macedo obtained a BSc in Computer Science Engineering from Instituto Superior Técnico between 2004 and 2007. Filipe then completed an MSc in Computer Engineering at the same institution between 2007 and 2009. In 2009, they completed an Executive Master in Brand Management at IADE - Creative University and attended a Summer School at The London School of Economics and Political Science (LSE) in E-Business in the Digital Age. Filipe has also obtained certifications in Brand Strategy & Storytelling from Hyper Island in 2021, Design Sprint Facilitator from AJ&Smart in 2019, Young Creative Academy from Cannes Lions School in 2015, Young Digital Academy from eurobest in 2014, and Mentor from Pitch Bootcamp.