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Victor Muchiri is a seasoned marketing professional with extensive experience in the field, currently serving as a Senior Marketing Associate at Tala since February 2019. Victor's expertise includes campaign planning and execution, along with significant contributions to creative agency and PR management, CSR, and employer branding. Previous roles encompass positions as a Marketing Associate and a Market Research Executive with GfK, focusing on market research and data optimization in Sub-Saharan Africa. Victor also held key positions in credit risk and recoveries at Opportunity International and Stanbic Bank Kenya, demonstrating strong skills in credit risk analysis, collections, and staff training. Educational achievements include a Chartered Institute of Marketing degree in progress at Strathmore University and a Bachelor of Commerce from Kenyatta University, complemented by certifications in accounting and information technology.