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Alex Homer has a diverse work experience spanning various industries and roles. Starting in 2005, Alex worked at Lloyds Banking Group, holding positions such as Country Head and Managing Director, Head of Strategy & New Business, and Senior Strategy Manager. In 2014, Alex joined TAL Australia, where they served as the General Manager for Consumer, Comparison, and Strategic Alliances. In 2018, they were promoted to the role of Chief Customer & Brand Officer and Group Executive. In 2019, Alex took on additional responsibilities as a Life Insurance Board Committee Member at the Financial Services Council. Alex also served as the CEO and Non-Executive Director at Lifebroker. In 2020, they became a Trustee Director at TAL Superannuation Fund.

Alex Homer attended Harvard Business School from 2018 to 2019, where they obtained a PLD degree. Prior to this, they completed their Bachelor of Arts in Business and Economics at Nottingham Trent University. Further details of their education history before university are unavailable.