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Elizma du Plessis is currently working as an SEO Account Manager & Lead Strategist at Taktical Digital since September 2020. Prior to this, Elizma held the position of Social Media Manager at Passion for Golf Academy from January 2020 to August 2020. Elizma also served as the Secretary of the SCC: Arts Council at North West University Potchefstroom Campus from August 2017 to August 2018. Elizma holds a Master of Science in Integrated Marketing from New York University, a BA Honours in Business/Corporate Communications, and a Bachelor of Arts in Communication and Media Studies from North-West University. Elizma is experienced in deliberate planning, strategy, content creation, brand awareness, and reputation management.