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Rebecca Peters is a seasoned professional with extensive experience in data analytics and consumer insights. Currently, as a Senior Insights Analyst at takealot.com, Rebecca focuses on delivering data-driven recommendations to enhance customer acquisition and retention. Previous roles include Customer Research Analyst at Pepkor Data & Analytics, where Rebecca played a key role in implementing a national segmentation model, and Consumer Insights Manager at Capfin, where significant contributions included developing the company's first customer segmentation model and brand tracker. Rebecca's career began in research roles, including freelance work with reputed organizations and founding BI 5 Resources, which expanded to over 170 interviewers before integration with Brand Leadership Group. Rebecca holds a BSc (Hons) in Economics from the University of Bristol.