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Fredrik Gernandt is a co-founder of both Trudy, an influencer selection tool launched in January 2024 aimed at enabling data-driven influencer marketing, and Tailify, an award-winning influencer marketing agency established in August 2013 that has earned accolades such as Best Influencer Marketing Agency in Europe. Previous roles include project management at Sodexo focusing on new product development in the FMCG sector, asset management at Falk & Partners, sales at Trygg-Hansa, and as an assistant to the CEO at Super Strikers. Fredrik Gernandt's entrepreneurial journey began with co-founding Ease Solutions at the age of 19. Educational accomplishments include a Bachelor's Degree in Business Studies from Cass Business School, earned between 2010 and 2013.