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Lauren Maddox

Ecommerce Marketing Director at Tail Activewear

Lauren Maddox has a diverse work experience in the marketing and sales field. Lauren started their career in 2009 as an Assistant Associate at Warschawski. In 2012, they joined Tail Activewear as an Account Manager, where they handled client accounts. From 2013 to 2015, they worked as a Sales and Marketing Coordinator at Tail Activewear, responsible for coordinating sales and marketing activities. In 2015, they were promoted to the role of Marketing Manager at Tail Activewear. In this position, Lauren directed, planned, and implemented the digital strategy for the company's website, resulting in significant revenue growth. Lauren also led the email campaign and segmentation strategy. Overall, Lauren's work experience showcases their expertise in marketing and sales, particularly in digital strategies and campaign management.

Lauren Maddox completed their Bachelor of Arts degree in English and American Studies (Media and Communication) from the University of Maryland Baltimore County in 2008. Following that, they pursued a Master of Arts degree in Teaching from Towson University, which they completed in 2011. Additionally, Lauren obtained the Bluecore User Certification from Bluecore in April 2020 and the Klaviyo Product Certificate from Klaviyo in August 2022.

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