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Tony Hall is currently the Commercial Lead at Tahola Ltd, where Tony utilizes their 20 years of experience in Business Analytics to guide customers on their data journey. Prior to this, Tony held positions such as Managing Director at an Independent Consultant firm, Commercial Director at HAYNE Solutions, and Commercial Director at Assimil8 Ltd, where Tony specialized in Business Intelligence Services, Data Warehousing, and Planning & Forecasting. Tony's career also includes managerial roles in retail management at companies like Burton Group and BAY TRADING LIMITED/POUNDSTRETCHER PLC. With a strong background in sales, marketing, and business analytics, Tony has proven to be a valuable asset in various industries throughout their professional journey.