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Helen Alexandrova co-founded TAG - Software Development group in November 2013 and served as the CIO. In December 2015, they joined Ubisoft as a Business Development Manager, a position they held until March 2017. Prior to that, they worked as a Business Analyst at SoftServe from March 2015 to November 2015. Helen started their career as a Financial Analyst at Nestlé in February 2012 and remained in that role until March 2015.

Helen Alexandrova holds a Master's degree in Foreign Economic Activity Management from V. N. Karazin Kharkiv National University, which they obtained between 2005 and 2011.