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Jaime Macias has over 20 years of experience in the creative industry. In 1997, they started their own studio, Jaime Macias Studio, as an artist. From 2001 to 2002, they worked as an Art Director & Brand Consultant for Workgroup Design, specializing in the Mobile and Video Game markets. In 2002, they worked as an Assistant Media Planner (Interactive) for Kovel/Fuller. In 2000, they worked as a Manager of Grassroots Marketing for Jimmy & Doug's Farmclub.com (Universal Music Group). In 2003, they worked as a Junior Media Planner (Interactive) for Ignited Minds. In 2003, they founded Synctree, LLC, where they served as the CEO/Founder and Product Lead for a custom Social Networking platform. In 2008, they became a Partner at Lensley. In 2010, they served as an Advisor at Synctree, Inc. From 2014 to 2018, they were the Co-Founder and Board Member at Boost Inc, which enables transactions to take place everywhere via hashtags. In 2018, they became the Creative Director at studio black.

Jaime Macias attended the University of Southern California from 1997 to 2001, where they received a Bachelor of Fine Arts degree in the School of Fine Arts.