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Lara Ofir is an accomplished marketing professional with extensive experience in nonprofit and international organizations. Currently serving as Chef du marketing at Birthright Israel Onward since March 2023, Lara has also held the position of Marketing Manager at Taglit-Birthright Israel since January 2017. Prior experience includes serving as Sales and Marketing Manager for Masa Israel Journey from 2015 to February 2017, where Lara represented the organization in France. Additionally, Lara worked as an Orientation Consultant for The Jewish Agency for Israel from 2012 to 2015 and volunteered with the Israel Defense Forces' Sar El program from 2009 to 2011. Lara holds a Licence in Relations et affaires internationales from The Open University of Israel and graduated from Ort Hashomron Binyamina in June 2008. Education was furthered at Sorbonne Université.