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Ifat Bechor is an accomplished executive with a diverse background in leadership and business development. Currently serving as the Chief Executive Officer at Unistream since September 2021, Ifat also holds the position of Head of Business Development & Innovation for Birthright Israel North America, where efforts focus on strategic initiatives, collaborations, and growth opportunities. Additionally, Ifat has extensive experience as the Executive Director of Birthright Israel Excel, managing operations and recruitment for this exclusive fellowship program. Previous roles include VP of Operations at HEED, VP of Marketing at Friends of the Israel Defense Forces (FIDF), and roles in marketing and account management at Loews Cineplex Entertainment and Publicis Groupe. Ifat Bechor holds a Master of Science in Marketing from Baruch College and a Bachelor of Arts in Communication and Business Management from Tel Aviv College of Management.