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Herb Aten is an accomplished executive with extensive experience in leadership roles across various industries. As Chief Executive Officer at Tag Manufacturing Inc. since January 2024, Aten drives strategic initiatives for the organization. Prior to this, Aten served as Head of Vehicle Strategic Business Unit and General Manager for Mettler Toledo from May 2014 to January 2024, overseeing a global business unit generating nearly $190M in annual revenue across 48 countries. Earlier roles include Director of Operations at Gunite Corporation, where significant quality improvements were achieved, and Chief Operating Officer at TeleSwivel(R) by Williams Innovations, managing comprehensive operational functions. Aten also held the position of President and COO at Desert Steel, contributing to artistic and commercial projects. Educational background includes an MBA from Washington University in St. Louis and a BS in Civil Engineering from the United States Military Academy at West Point.