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Friederike Fröhlich has diverse work experience in the marketing and advertising industry. Most recently, they worked as a Marketing Copywriter at tado° starting in September 2021. Prior to that, they spent several years at Serviceplan Group, where they held the roles of Creative Director from July 2019 to August 2021 and Senior Copywriter and Concept Designer from July 2016 to June 2019. Before Serviceplan Group, Friederike worked at Plan.net Campaign GmbH & Co.KG as a Copywriter and Concept Designer from January 2015 to June 2016 and as a Junior Copywriter from February 2014 to December 2014. Friederike also gained experience at serviceplan campaign 3 GmbH & Co.KG as a Trainee Copywriter from March 2013 to January 2014 and as a Copywriting Intern from January 2013 to March 2013. Other notable positions include Consultant/Project Manager/Planner at team m&m Werbeagentur from August 2010 to February 2013, and Service Employee at Capitol GmbH from September 1999 to June 2010. Friederike also pursued overseas work experience through Work & Travel from August 2008 to June 2009. Friederike has additionally worked as a Freelance Consultant at Verlagsgruppe Weltbild from September 2007 to August 2008, and as a Freelancer in Copywriting and Conceptual Design from November 2006 to February 2007. Friederike also served as an Honorary Lecturer at Vocational Training Center, Berufsbildungszentrum Augsburg der Lehmbaugruppe gGmbH Bildungsträger from June 2009 to October 2010.

Friederike Fröhlich began their education at the University of Augsburg in 1999, where they obtained a Bachelor's degree in Psychology, Media Pedagogy, and Economics in 2001. Friederike further pursued their studies at the same university and obtained a Bachelor of Arts (BA) in Communication and Media Studies in 2004. In 2005, they completed their Master of Arts (M.A.) in Communication and Media Studies from the University of Augsburg. Additionally, Friederike attended Text College München in 2011-2012 and received training as a copywriter, specializing in Copy, Concept, and Idea. Throughout their educational journey, Friederike also obtained certifications in creativity techniques and text workshop from the Textakademie GmbH in 2003.