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Sharon Koren currently serves as the Head of Marketing Studio at CrazyLabs, where responsibilities include developing and executing strategic marketing plans, conducting experiments, and utilizing data-driven methodologies to enhance campaign performance. Prior to this role, Sharon was the Operations & Marketing Guild Manager, overseeing operations and marketing teams to strengthen game performances. Sharon's earlier experience includes positions such as Head of Promo & Media Department at HOT, where strategic branding and rebranding efforts were spearheaded, and roles at HotVision and ICP, focused on media promotion and project management. Sharon holds a Master's degree in Political Science with a focus on Political Communication and a Bachelor's degree in Cinema & Television and Political Science, both from Tel Aviv University.