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Begüm Toprak is a skilled marketing professional with extensive experience in performance marketing and digital strategies. Currently serving as the Performance Marketing Assistant Manager at TAB Gıda since July 2023, Begüm previously held the role of Growth Lead at istegelsin from April 2022 to June 2023. Furthermore, Begüm served as a Senior Performance Marketing Specialist at TAB Gıda Sanayi ve Ticaret A.Ş. and gained valuable experience as a Digital Marketing Specialist and Assistant Specialist at AXA Türkiye. Additional roles include Digital Marketing Project Specialist at Kahve Dünyası and Intern positions at S360 and Coca-Cola Bottlers. Begüm holds a Bachelor's Degree in Science from Boğaziçi University, completed in 2018, following education at Yusuf Kalkavan Anadolu Lisesi.