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Ashwin Merchant has three decades of experience in assisting Swiss SMEs in their India Market Entry. With 34+ years of uninterrupted service at the Consulate General of Switzerland in Mumbai, Ashwin served as the Deputy Director (Local Trade Commissioner) providing continuity and expertise in consulting Swiss SMEs. At T&A Consulting, Ashwin holds the title of Senior Advisor - Partnerships & Institutions and Partner - Industry Promotion in Film Tourism, Education, and Business Missions. Ashwin successfully led the internal team in the "Momentum in India: Swiss SMEs Program (MISSP)" from October 2019 to December 2021, where T&A Consulting was the official Knowledge Partner under the Embassy of India, Berne, Switzerland.