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Emma Pridmore's work experience begins in 2002 as a Marketing Manager for Travel City Direct, where they were responsible for marketing activities for the brand. Emma then worked as a Marketing Officer for DesignPrint, overseeing all marketing and sales support. In 2009, they became a Marketing Manager for Antur Insurance Services, where they developed and executed marketing plans to promote insurance services. Emma also worked as a Marketing Manager for Smart Traffic for a short period in 2013. Currently, they are the Head of Marketing and Communications at t2 Group, where they lead the marketing and communication efforts for the company.

From 1998 to 2000, Emma Pridmore attended Swansea University and earned a CIM Diploma in Marketing.