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İlayda Yelkin Smith is an experienced digital marketing professional and consultant, currently holding the position of SEO Senior Account Executive at SYZYGY GROUP since May 2021, after advancing from roles such as SEO Analyst and SEO Digital Marketing Assistant. Prior to this, İlayda worked as a Digital Marketing Specialist at HotelCostClinic.com and provided global tax advisory services at KPMG Türkiye, where notable clients included Philip Morris and Vodafone. İlayda's diverse experience spans from marketing roles at NAOS and Gama Mediterranean Foods Ltd to internships in editorial and sales management. İlayda holds a Master of Science in Marketing from the University of Exeter and has completed a Digital Marketing NanoDegree program with Udacity, alongside a Bachelor's of Art with Honours in Business-Economics from the University of Liverpool.